{"id":8575,"date":"2019-12-03T19:50:47","date_gmt":"2019-12-03T23:50:47","guid":{"rendered":"https:\/\/elatlantico.do\/?p=8575"},"modified":"2019-12-03T19:51:48","modified_gmt":"2019-12-03T23:51:48","slug":"rd-lanza-estrategica-campana-de-marketing-para-norteamericanos-therealdr","status":"publish","type":"post","link":"https:\/\/elatlantico.do\/index.php\/2019\/12\/03\/rd-lanza-estrategica-campana-de-marketing-para-norteamericanos-therealdr\/","title":{"rendered":"RD lanza estrat\u00e9gica campa\u00f1a de marketing para norteamericanos #TheRealDR"},"content":{"rendered":"<div class=\"pvc_clear\"><\/div><p id=\"pvc_stats_8575\" class=\"pvc_stats all  \" data-element-id=\"8575\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/elatlantico.do\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p><div class=\"pvc_clear\"><\/div><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. -->\n\n<p class=\"wp-block-paragraph\">PUERTO PLATA.- El Ministerio de Turismo (MITUR) lanz\u00f3 su nueva campa\u00f1a de\nreposicionamiento del destino dominicano y la experiencia incomparable de\nvacacionar en Rep\u00fablica Dominicana a trav\u00e9s del turismo experiencial de los\nviajeros: \u201cThe Real DR\u201d (La Verdadera RD).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto es parte de una campa\u00f1a de marketing integral que invita a los\nviajeros a descubrir Rep\u00fablica Dominicana a trav\u00e9s de declaraciones, historias\ny testimonios de turistas reales. El Ministerio de Turismo cambia el mensaje\nhacia un contenido centrado en testimonios tur\u00edsticos, promoci\u00f3n de terceros y\nalianzas estrat\u00e9gicas de marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La misma evidencia que Rep\u00fablica Dominicana es un destino seguro y\nparadis\u00edaco. MITUR desarroll\u00f3 y lanz\u00f3 #TheRealDR, una campa\u00f1a integral de\nmarketing y comunicaci\u00f3n centrada en un enfoque de seis pilares: Publicidad,\nRelaciones p\u00fablicas, Redes sociales, Marketing de celebridades, Trade marketing\ny b\u00fasquedas pagas en internet y marketing de motores de b\u00fasqueda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los planes espec\u00edficos son que cada uno de estos pilares trabajen al\nun\u00edsono sirvi\u00e9ndose de la promoci\u00f3n de terceros, resaltando el activo m\u00e1s fuerte\ndel pa\u00eds, la gente, tanto los visitantes como los locales, y mostr\u00e1ndole al\nmundo la verdadera Rep\u00fablica Dominicana por medio de la etiqueta #TheRealDR.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Magaly Toribio, asesora de mercadeo del\nMITUR, manifest\u00f3 que como destino siempre se han enfocado en brindar a los\nvisitantes una experiencia de clase mundial que los haga querer regresar.\n\u201cEstamos incre\u00edblemente orgullosos de habernos ganado la confianza de un grupo\ntan maravilloso de visitantes nuevos y recurrentes\u201d, indic\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toribio inform\u00f3 que esta campa\u00f1a\npermitir\u00e1 destacar a estos viajeros y sus experiencias aut\u00e9nticas e inspiradoras\nen el pa\u00eds, mostrando al mundo todo lo que Rep\u00fablica Dominicana tiene para\nofrecer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los pr\u00f3ximos episodios presentar\u00e1n a\nfamilias, viajeros solos y dominicanos por igual descubriendo el pa\u00eds y\ncompartiendo sus momentos favoritos de \u201cThe Real DR\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PUERTO PLATA.- El Ministerio de Turismo (MITUR) lanz\u00f3 su nueva campa\u00f1a de reposicionamiento del destino dominicano y la experiencia incomparable de vacacionar en Rep\u00fablica Dominicana a trav\u00e9s del turismo experiencial&#8230;<\/p>\n","protected":false},"author":4,"featured_media":5960,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[1037,315,72],"class_list":["post-8575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turismo","tag-therealdr","tag-mitur","tag-turismo"],"a3_pvc":{"activated":true,"total_views":716,"today_views":0},"jetpack_featured_media_url":"https:\/\/elatlantico.do\/wp-content\/uploads\/2019\/10\/ministeriodeturismo.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/elatlantico.do\/index.php\/wp-json\/wp\/v2\/posts\/8575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elatlantico.do\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elatlantico.do\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elatlantico.do\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/elatlantico.do\/index.php\/wp-json\/wp\/v2\/comments?post=8575"}],"version-history":[{"count":0,"href":"https:\/\/elatlantico.do\/index.php\/wp-json\/wp\/v2\/posts\/8575\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elatlantico.do\/index.php\/wp-json\/wp\/v2\/media\/5960"}],"wp:attachment":[{"href":"https:\/\/elatlantico.do\/index.php\/wp-json\/wp\/v2\/media?parent=8575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elatlantico.do\/index.php\/wp-json\/wp\/v2\/categories?post=8575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elatlantico.do\/index.php\/wp-json\/wp\/v2\/tags?post=8575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}